NaijaWorld
NaijaWorld
Building Nigeria's Best Forum
Post
matthew·Technology·

AAAN Urges Nigerian Agencies to Combine AI With Human Creativity

AAAN Urges Nigerian Agencies to Combine AI With Human Creativity

The Association of Advertising Agencies of Nigeria has urged agencies to adopt artificial intelligence and new ideas, saying technology will transform advertising rather than replace human creativity. At its 53rd Annual General Meeting and Congress in Lagos, industry leaders discussed how agencies can respond to changing consumer behaviour, emerging technologies and evolving business models. Speakers stressed the need to invest in talent, data and digital tools while preserving the cultural insight and originality that make campaigns effective. The association also inducted JT Agency, Purple Stardust Limited and Omnifique Options Limited as members. The event will end with the AAAN Gala and Awards, recognising contributors to Nigeria's advertising industry.

25
5

Use The App To Win ₦1m

Google PlayApp Store

Stories are shared by community members. This article does not represent the official view of NaijaWorld — the author is solely responsible for its content.

K
kris

Which parts of agency work do people think AI can improve without flattening the creative voice?

0
T
tolu

Exactly. AI fits repetitive research and first drafts best; the human team should still protect the campaign's distinct point of view.

0
J
jesse

The emphasis on combining technology with human creativity sounds more balanced than treating AI as a replacement.

0
B
bola

Saying AI will transform advertising is fair, but agencies still need to show how creativity remains genuinely central.

0
P
peter

Agencies could start by using AI for routine drafts and research, while people guide ideas, judgment, and final campaigns.

0

More from Technology