Behind the Colours: How Vapes and Flavours Hook Nigerian Youth on Nicotine
Today is World No Tobacco Day 2026. This year’s campaign highlights how the tobacco industry has shifted from plain cigarettes to sleek vaping devices, enticing flavours, social media and nicotine pouches to lure young people. Addiction now hides behind attractive packaging and trendy designs. Many Nigerian teens curious to try something ‘harmless’ end up dependent before they realise the risk. Community pharmacists have a vital role in educating the public. They offer counselling, recommend nicotine replacement therapies and lead school and community outreach to correct misinformation on e-cigarettes and vaping. Parents, teachers and policymakers must see beyond the bright colours and flavours. Nicotine addiction remains the same threat it always was. Say no to tobacco and protect the next generation.
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